Privacy Policy

This Privacy Policy describes how Brooks and Avery London (hereinafter referred to as “we,” “us,” or “our”) collects, uses, and shares your personal data when you visit our website, make a purchase, or otherwise communicate with us. We respect the privacy of all users of our site and ensure that the personal information you provide to us is treated confidentially, in accordance with the General Data Protection Regulation (GDPR).

1. Contact Details

Company Name: SeMi Solutions V.O.F.

Brand Name: Brooks and Avery London

Email Address: info@brooksandevery.com

2. What personal data do we collect?

When you visit our webshop or place an order, we process various types of data.

Information you provide to us:

Identification details: First name, last name.
Contact details: Address, house number, postal code, city, and email address.
Order details: Information about the products you purchase.
Payment details: We do not have access to full credit card numbers or bank details; these are securely processed by our payment provider. However, we do receive the payment status.

Automatically collected information: When you visit our website, we automatically collect certain information about your device and your behavior on the site through cookies and similar technologies (see the “Cookies” section). This includes, among other things, your IP address, browser type, time zone, and how you navigate through the site.

3. Purpose and Legal Basis of Processing

We process your data for the following purposes:

Order fulfillment (Performance of a Contract): To deliver your order, we must share your name, address, and contact details with our distribution partners and carriers. As we work with international warehouses, this is necessary to perform the contract and ensure your package reaches you.
Customer service: To assist you with questions or complaints via email.
Legal obligations: For administrative and tax purposes, we are legally required to retain invoice data for 7 years.
Marketing (Consent/Legitimate Interest): To send you newsletters or offers (if you have subscribed). You can unsubscribe at any time.

4. Sharing Data with Third Parties

We never sell your data to third parties for commercial purposes. However, we do share data with parties that are necessary for our services:

Logistics partners and Suppliers: As certain products are shipped directly from our distribution centers or partners outside the European Union, we share your name, address, and phone number with these parties and the relevant parcel services (such as DHL, PostNL, or local couriers) to enable delivery.
Webshop platform: Our store operates on third-party software (e.g., Shopify or WooCommerce), which processes and securely stores data on our behalf.
Payment providers: For the secure processing of your payment.
International data transfers: If products are shipped directly from a partner location outside the European Economic Area (EEA), your name and address details will be shared with that partner. We ensure that this is done solely for the specific purpose of delivery.

5. Cookies

Use of Cookies Like many other websites, we use cookies and similar technologies on our site. Because our webshop uses the Shopify platform, specific cookies are placed that are necessary for the technical operation of the store.

Why do we use cookies? We use cookies to analyze, secure, and optimize our services. Specifically, we use cookies for:

Functionality: To remember your session, such as the products in your shopping cart.
Analytics: To gain insight into how visitors use our site.
Marketing: With your consent, we may place cookies to tailor advertisements to your interests.

Managing cookies You can configure your browser to refuse or delete cookies. Please note: Blocking cookies may negatively affect your user experience and the checkout process.

6. Retention Period

We do not retain your data longer than necessary for the purposes for which it was collected, unless we are legally required to retain it longer (such as the 7-year tax retention obligation for invoices).

7. Your Rights

Under the GDPR, you have the following rights:

Access: You have the right to know what data we hold about you.
Correction: If your data is incorrect, we will correct it.
Erasure: You may request that we delete your data (right to be forgotten).
Objection: You may object to the use of your data for marketing purposes.

Would you like to exercise one of these rights? Please send an email to info@brooksandevery.com

8. Security

We take the protection of your data seriously and implement appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modification. If you believe your data is not properly secured, please contact us.

9. Changes

We may update this Privacy Policy from time to time. Changes will be published on this page. We recommend reviewing this policy regularly.