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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
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Free Shipping with Royal Mail, including Track & Trace
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Clearance Sale Ends Today!
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100% Return Guarantee Within 30 Days
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Fast & Secure Payment
It happens to the best of us. We accidentally cleared a bit too much space in our warehouse and ordered way too much stock. To make room for next season, we are clearing our final allocations at absolute rock-bottom prices.
Everything must go. If you can still add an item to your basket, it is available for immediate dispatch. Once these collections are gone, they will not be restocked at these prices.
Extra Savings at Checkout:
- 10% OFF when you buy 2 items
- 15% OFF when you buy 3 items
- 20% OFF when you buy 4 items
- 25% OFF when you buy 5+ items
Discounts automatically applied at checkout. Don't miss out.
Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.
"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York
✔ Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.
✔ Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.
✔ Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.
✔ 3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.
✔ Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.
✔ Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.
Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.
SHIPPING & RETURNS
All orders will be dispatched within 1-3 Business Days. Because we want to provide you with the best possible service, we offer free shipping on all our products for our British customers. That’s why we ship exclusively with Royal Mail, including Track & Trace, so you can follow your order every step of the way.
We also invest in eco-friendly shipping solutions to do our part in creating a better, more sustainable world.
Not satisfied with your purchase? You can return your items within 30 days, no questions asked.
100% SATISFACTION GUARANTEE
Not satisfied? Money back!
We stand 100% behind our products, which is why we offer a satisfaction guarantee: once you have received the product, you can easily return it.
WE'RE HERE TO HELP 24/7
We want to help you make the right choice. Our customer support team is available 7 days a week to answer any questions or concerns.
You can reach us by e-mail, and we typically respond within 2 hours during business hours. On weekends, you can expect a reply within 24 hours.

and over 312k others already wear Brooks & Avery London.
Our Best-Sellers are Going Viral. Here’s Why.

Madison L.
Exactly what I needed
Can’t believe how comfortable and chic this outfit is!

Sophie M.
Perfect Fit
Exactly as pictured. Stylish and fits perfectly!

Olivia K.
So Happy!
First time ordering — definitely not the last. Beautiful pieces!

Chloe S.
Highly Recommend
Amazing customer service and the outfit is gorgeous!

Isabella F.
Obsessed!
Wore it once and already got so many compliments!

Emily J.
Super fast shipping!
I am so happy with my order. The items are exactly as I hoped and it arrived way faster than expected!

Jessica R.
In love with these items
Everything fits perfectly and is high quality. I was also pleasantly surprised by how quickly it was delivered.

Ashley T.
Great experience!
The clothes are beautiful and exactly what I wanted. Plus, the shipping was incredibly fast. Highly recommend!

Warehouse Clearance Sale up to 80%
A thank you from us to you. To celebrate reaching over 300,000 happy customers, we prepared our biggest inventory yet, but it turns out we ordered a little too much stock!
To clear our warehouse, we’re converting this into our most significant Warehouse Clearance Event yet with up to 80% OFF.
⏳ Ending in 24 hours – whilst stocks last.
If it’s in your basket, it’s available for immediate dispatch.
Automatic Multi-Buy Discounts:
- 10% OFF 2 items
- 15% OFF 3 items
- 20% OFF 4 items
- 25% OFF 5+ items
No codes. No fuss. Simply our absolute lowest clearance prices.
👉 Shop the Warehouse Clearance now before it’s gone.
Warm regards,
Brooks and Avery London
Frequently Asked Questions
Answer all your questions!
How do I track my order? Is it free?
We believe in keeping you fully in the loop! You can monitor your delivery through several convenient channels: Track Your Order Menu: Visit our dedicated tracking page and enter your code for instant updates. Your Account: Log in to your profile to view your real-time order status. Email Updates: We’ll send regular status notifications directly to your inbox from checkout to delivery. Tip: Check your spam folder if you haven't received your confirmation email within a few minutes of ordering!We ship all our orders within the United Kingdom with Royal Mail. Order before 11 p.m. and your package will be shipped for free the next day. So you'll receive your order quickly and at no extra cost!
How can I return my items?
Not completely satisfied? No worries! You can easily and quickly return your order within 30 days of receipt. We make sure the process goes smoothly, so you don't have to worry.
How do I choose the right size?
Our clothes fit exactly as indicated in the size chart. You will find the size chart with each product, so you can always choose the right size and be sure it fits perfectly.
How do I get in touch with you?
Do you have a question or need advice? Don't hesitate to contact us. We are here to help you and provide expert advice.
Email: info@brooksandavery.com
Mon–Fri: 9:00 AM – 5:00 PM
Sat–Sun: 10:00 AM – 5:00 PM


Free Shipping with Royal Mail, including Track & Trace